The Studio That Kept the Name Wasn't the One That Stayed
Put this on while you read
On August 25, 2026, at Gamescom’s Opening Night Live, 4A Games debuted the gameplay trailer for Metro 2039 and walked away with the show’s Best Visuals award. The pitch behind it is specific: a Ukrainian studio, a team that lived through the invasion, a story rewritten from scratch after the war made the original draft feel obscene. Liner Note 4A Games has said the original Metro 2039 narrative was largely scrapped and rebuilt after February 2022, with the studio's Ukrainian staff shaping the rewrite around themes of occupation, resilience and survival drawn from lived experience. Source ↗
Dmitry Glukhovsky, the novelist whose books started the Metro franchise, still works with the studio remotely. Liner Note Glukhovsky was designated a 'foreign agent' by Russia in 2022 after publicly opposing the invasion and has said he cannot safely return. Source ↗ Every part of that framing is true. Look at the corporate structure behind the trailer and it gets more complicated.
Two Companies, One Origin
4A Games was founded in Kyiv in 2006 by three developers who’d just left GSC Game World, the studio behind S.T.A.L.K.E.R. In 2014, as Russia annexed Crimea and fighting broke out in the Donbas, two of those founders, Andrew Prokhorov and Oles Shyshkovtsov, opened a second office in Sliema, Malta. The Kyiv studio kept running. Both offices shared the 4A Games name and finished Metro Exodus together in 2019.
That arrangement held until money got involved. In 2020, Embracer Group acquired the Malta studio through its Saber Interactive subsidiary Liner Note Embracer's acquisition of 4A Games Limited (the Malta entity) via Saber Interactive was reported at approximately $36 million. Source ↗ The Kyiv studio, legally a separate company by then, wasn’t part of the deal. It took its own outside investment and started building an original IP, a sci-fi shooter called La Quimera, co-written with filmmaker Nicolas Winding Refn. In 2024, Embracer sold Saber to a new holding company run by Saber’s own co-founder. 4A Games Malta wasn’t included in that sale either. It stayed with Embracer, a direct subsidiary, still holding the Metro publishing rights through Embracer’s Plaion arm.
By February 2025, the original Kyiv entity needed a new name of its own. Liner Note The rebrand was announced February 27, 2025, alongside the reveal of La Quimera. CEO Dmytro Lymar said the trademark stayed with the Metro side deliberately, so the new studio could build a clean identity around its own IP. Source ↗ Neither of the studio’s original founders leads Reburn. Both are still on the Malta side, making Metro.
This gets messier before it gets cleaner. 4A Games Malta says that after finishing Metro Exodus, it opened its own new Kyiv office and brought on roughly 50 additional colleagues, distinct from the original 4A Games Ukraine entity that became Reburn. So there are two studios in Kyiv today, both staffed by Ukrainians who’ve worked through the same war, split across two different legal companies with two different owners on two different continents’ worth of paperwork.
The studio that physically never left Ukraine, the one whose legal lineage traces straight back to the 2006 founding without a Malta detour, is Reburn. It doesn’t make Metro anymore, having given up that right in the same settlement that renamed it.
◆ Before you read on
What's the PM move here?
Think about what happens when two halves of a split team both have a legitimate claim to being 'the real one.'
You predicted:
Whoever Kept the Paperwork
None of this makes 4A Games Malta’s wartime narrative false. Its Kyiv office is real, its staff’s experience is real, and Glukhovsky’s exile is real. But the studio telling that story to millions of people at Gamescom is the corporate descendant of the two founders who relocated out of Ukraine the same year the war started, run through a Swedish holding company that has bought, sold and reshuffled it twice since. The studio that stayed rooted in the original Kyiv entity through the actual invasion is the one that walked away with a new name and no Metro credit.
Nobody voted on which company was more Ukrainian. Nobody at Embracer sat down and asked which studio had suffered more or stayed closer to the source. A trademark either transfers or it doesn’t. In February 2025, one side transferred it. That decision now does all the identity work in public: it’s why every Gamescom headline says “4A Games” is the studio behind Metro’s wartime authenticity, and why Reburn has to spend its own press cycle explaining who it used to be.
Teams split for reasons that have nothing to do with brand: a founder leaves to build something new, a division gets sold off, an acquihire swallows half a company and leaves the other half to fend for itself. In every one of those situations, somebody has to answer the question 4A Games and Reburn answered by lawyer: which half gets to say “we are the company you already trust,” and which half starts over.
The instinct is to assume that answer tracks the people, the culture, the ones who stayed through the hard years. It doesn’t. It tracks whoever’s name is on the trademark filing, the domain registration, the app store listing, the customer contract. A PM watching a team fragment, whether it’s an internal reorg, a spinout or an acquisition, should check the paperwork before believing the marketing.
When a Team Splits, Check the Paper Trail
Brand continuity is not institutional continuity. The name surviving a split tells you who won a legal or commercial negotiation. It doesn’t tell you who kept the original team, the original values or the original users. Those can walk out the other door entirely.
Ask who actually owns the trademark, the domain, the account. Not who talks about the product the most, not who was there first. Whoever’s name is on the registration gets to tell the story in public, regardless of where the founding team ended up.
A convincing narrative from the surviving brand doesn’t need to be false to be incomplete. 4A Games Malta’s Ukrainian-staffed, war-shaped Metro 2039 is a real story. It’s also a story a Swedish conglomerate’s subsidiary gets to tell instead of the studio that never left Kyiv’s legal core. Both things are true at once.
When you’re the half that loses the name, don’t fight the split, fight the framing. Reburn didn’t contest the trademark. It built a new identity around La Quimera instead of spending years arguing about who the “real” 4A Games was. That’s a faster path back to relevance than a legal fight most companies lose anyway.
Metro 2039 ships in February 2027, from a studio in Malta with a Kyiv office a few years younger than the war it depicts. Reburn ships La Quimera from the company that’s actually been in Kyiv the whole time, under a name nobody outside the industry will recognize as the studio that helped build S.T.A.L.K.E.R. and Metro in the first place.
◆ Your Take
If your team split in two tomorrow, who keeps the name: the people who never left, or whoever's paperwork moved first?
When you read this before, you wrote:
Your takeaway: